According to research data, people are watching more content online than ever before, and the video market is expected to be worth around $429.4 billion by 2029. This growth is fueled by people’s desire to watch what they want, when they want. And these flexible viewing options are often provided by Over-the-Top (OTT) platforms.

What is an OTT platform?

Over-the-Top (OTT) platforms are video streaming services that deliver content over the internet directly to viewers, bypassing traditional cable or satellite TV providers. For example, this encompasses a wide range of content, including movies, TV shows, individual videos, tv-channels and live streams. Here are some popular examples of these platforms: Netflix, HBO+, Disney+ and Amazon Prime.

Why do you need to create your own OTT platform?

While established video platforms like YouTube provide a convenient way to showcase your video content, they can become limiting as you aim for brand recognition, premium services, growth and monetization. These platforms operate with their own set of rules and algorithms that can restrict your reach, brand identity, and revenue potential. If you’ve experienced these limitations firsthand, then launching your own video platform might be the best solution, as it offers you:

1. Independence: Be Your Own Boss

Imagine having complete control over your content and your audience. With your own platform, you’re not beholden to the rules and algorithms of third-party sites. Thus, you decide how your content is displayed, who can access it, and how you want to interact with your audience. It’s your platform, your way.

2. Customizable Branding: Gain More Exposure

With your own platform, you stand out from competitors. Moreover, imagine a platform that reflects your brand, your style, and resonates perfectly with your audience. From user interface to layout and functionalities, the platform becomes an extension of your creative vision and business.

3. Monetisation Opportunities: Increase Your Revenue

Is your current video platform limiting your monetization options and taking a significant cut of your profits? if so, by creating your own OTT platform you have the freedom to choose the monetization model that best suits your content and audience. Subscriptions, pay-per-view, advertising, free ad-supported television and even donations – all within your platform, bringing you 100% of the revenue.

4. Extensive Analytics: For Data-Driven Decisions

Understanding your audience is key to building a successful channel. Due to this you should go beyond basic viewership numbers and gain real-time insights into viewer engagement patterns, content preferences, and revenues. Use this data to improve content strategies, optimize marketing efforts, and ultimately, build a stronger connection with your audience.

5. Media Security: Prevent Content Piracy

Piracy is a constant threat on open platforms. However, with a self-hosted platform, you can control this aspect. Implement encryption, access control, and watermarking and be assured that your content only reaches the intended audience. 

6. Enhanced User Experience: Increase Loyalty

Limited engagement features of existing platforms can make it difficult to keep your viewers hooked. When you are in control over your platform, you can integrate marketing tools like email capture forms, lead nurturing sequences, and targeted promotions. Build a loyal community around your content and keep viewers coming back for more.

7. Long-term Sustainability: Build for the Future

Growth is every creator’s dream. But on generic video platforms, your ability to scale is limited by their structure. A self-hosted platform scales with you. As your audience grows, you can easily add features and functionality to accommodate them. Furthermore, you have the flexibility to adapt your platform to emerging trends and overcome your competitors.

Launch your professional video platform with Jet-Stream OTT

Jet-Stream OTT offers a powerful, all-in-one solution designed to make OTT platform creation accessible and affordable.

Live and on-demand

Deliver live channels, live events, and video-on-demand (VOD) content – all within a single platform.

Multiple Business Models

Choose from a vast array of monetization options, including FAST, AVOD, PVOD, SVOD, TVOD, EST, rentals, credits, and vouchers. Additionally, maximize ad revenue with our advanced contextual advertising system, which works effectively with or without cookie consent.

Full Control

Manage monetization options, ad placements, and DRM (Digital Rights Management) on a per-title basis.

Multi-device Support

Expand your reach on any device as Jet-Stream OTT supports popular platforms like Smart TVs, mobile apps, Chromecast, and websites.

Global Reach

A dynamic mix of 8 CDNs guarantees global performance, even in important emerging markets such as China, Asia, Middle East, Africa, USA, Latin America, Pacific and Europe.

Unmatched Reliability

Deliver content with 99.9996% uptime thanks to active multi-CDN load balancing.

Quality Control

Maintain complete control over bitrates and video quality, offering stunning visuals up to 4K HDR.

Advanced Features

Engage your audience with features like surround sound, multi-language audio, and Dolby Atmos support for both live and VOD content.

AI-Powered Multilingualism

In addition, break down language barriers and expand your global reach with AI-driven live and VOD captioning and translation.

Marketing Tools

Drive user acquisition and engagement with built-in marketing tools including funnel management, lead conversion features, and email marketing integration.

Sales Funnel

Create a rock-solid checkout flows and manage user journeys from sign-up to email communication.

Customisable Platform

Customize your branded portal and apps to perfectly match your brand identity.

Media CMS

Login, upload your videos, annotate, and publish your content with Jet-Stream’s intuitive built-in content management system (CMS).

Deeper Insights

Optimize your offering by analysing viewer behavior, popular titles, viewing time, subscribers, revenue generation and much more.

Workflow Automation

Streamline your operations with full control over streaming workflow automation and integration.

Flexible API

Develop your own front-end website or apps on top of Jet-Stream’s state-of-the-art API, ensuring a fully customized platform experience.

Don’t wait any longer. Describe your business case to our team today and we’ll get in touch to discuss how we can turn your vision into reality.

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