• Increase CPM revenues
• 3rd party data ads are under pressure
• Contextual ads to the rescue
• Free with Jet-Stream Cloud
• Privacy protection.
Today, video advertising (AVOD) is based on 3rd party data for targeting. Browsers are increasingly blocking 3rd party data sharing due to privacy concerns and legislation.
Publishers claim that for already 60% of their audience, they cannot target ads anymore, due to 3rd party data blocking. As a result, advertisers cannot target precisely anymore, and CPM revenues are dropping dramatically.
Leading ad companies including the Washington Post, Google and STER are switching to contextual advertising. Many other AVOD publishers will follow soon.
Contextual advertising allows publishers to share detailed contextual metadata, so advertisers can still precisely target, without the need for 3rd party data.
CPM revenues are kept intact, and are even on the rise, thanks to contextual video advertising.
“One really great feature in the Jet-Stream platform is a contextual advertising module that is designed around recent privacy regulations”
Nadine Krefetz, Streaming Media Magazine
Privacy Player Pro is the first commercially available video player to support contextual video advertisement. The feature is built-in, for free, so it does not eat into your CPM margins. Don’t pay to play.
Jet-Stream Contextual Advertising is IAB & VAST compliant. There are no migration headaches. You can use both 3rd party and contextual advertising.
Add describing metadata to your videos via the built-in VMS, or import metadata via the API, and select additional IAB advertising categories.
Privacy Player Pro will share this data, and much more data with your advertisers, so they can target ads in real-time, specifically per viewer, without invading their privacy.
City, Region, Country
The rich set of describing metadata, technical metadata and user metadata is shared with the advertisers. Personal data such as cookies, trackers, ip-addresses or fingerprinting are blocked.
VAST communication is proxied between the advertiser and the audience, by Jet-Stream Cloud. So no personal data such as their IP-address is shared.
Jet-Stream Privacy Player contains no trackers and is powered by Jet-Stream Cloud.
Jet-Stream Cloud is hosted in the EU zone, is EU owned and has no legal and technical ties to third parties.