3 steps of a winning strategy for sports marketing and sponsorship
Last updated: 29 November 2023
In our 30 years of working in streaming, we have been working with many sports clubs and sports leagues, as they are always on the lookout for ways to increase their revenue and engagement with fans. That’s why we’ve put together a winning strategy for sports marketing and sponsorship that will help you achieve your goals:
1. Build a strong social media presence for lead generation
Social media is an incredibly powerful tool to build your brand and engage with the audience. However, it’s important to keep in mind that the quality of your content is more important than the quantity. Rather than bombarding your followers with too much content, focus on creating high-quality posts that resonate with your fans. For example, you can share snippets from player interviews or showcase noteworthy moments from recent matches. These types of content are likely to generate more interest and engagement among your followers, and ultimately, drive them to your site or app. Make sure you only use teasers on social media, with the message that more entertainment is available on your website or your app.
2. Create exclusive content and offer it behind a login wall
Having used social media teasers to attract the audience to your site, you can now take the opportunity to encourage them to join your fan club for free in exchange for exclusive content. This exclusive content could be in the form of behind-the-scenes footage, interviews with players and coaches, and other perks that only members can access. By offering exclusive content behind a login wall, you can entice fans to become members, leave their contact details and so you create qualified leads and opportunities for upselling.
3. Offer paid services and upsell
After building a dedicated fan base through social media and leads through exclusive content, you can further engage with them by offering premium services. These can include subscriptions for both in-person and online games, providing a more immersive and convenient experience for your audience. Additionally, you can generate revenue by offering ticket sales for individual games or season passes, which can increase fan loyalty and provide consistent revenue streams. Selling merchandise can also provide a lucrative opportunity for your sports organization. Moreover, by generating leads for sponsors, you can further monetize your platform and provide value for your sponsors. Especially, if you run the player in the style of sponsors, show their videos, dynamic logo overlays, and interactive clickable banners.
Overall, the world of sports marketing and sponsorship is constantly evolving, and you need to adapt to stay ahead. And by using a combination of social media, exclusive content, and upselling, you can transform your website into a profitable and sustainable venture.
Optimise sports monetisation through online media
A) All media: combine the usage of videos, live streams, podcasts and live radio. Jet-Stream Cloud supports them all. The more media types you offer, the larger reach you will build.
B) Sponsoring: Pre-roll videos, branded video players, live overlay call-to-actions all add value to your sponsors and you can sell apparel and goodies too. Jet-Stream Privacy Player Pro lets you create branded and sponsored experiences for maximum monetisation.
C) Payment: create portals and apps with logins, pay-per-view, and subscriptions. Combine premium digital media services with ticket sales and season tickets and monetise your audience.
D) Global stadium: thanks to Jet-Stream Cloud’s deep integration with 9 global CDNs, every living room, bus stop, dorm room, office, and club becomes a grand stand. Reach millions of audiences beyond your existing territory.
Want to implement these winning strategies but don’t know where to start? Our streaming services can help you deliver an outstanding experience to your fans, and we’re here to assist you every step of the way. Don’t miss out on this opportunity to increase your revenue and fan engagement. Contact us now!