Traditional cookie-based targeting is quickly fading, and it’s time to consider more sustainable alternatives. Jet-Stream announces the immediate availability of AI-generated context for video advertising. The AI running inside Jet-Stream Cloud automatically analyzes your video content and generates rich metadata, such as IAB category suggestions, keywords, and summaries. This means you can now target viewers based on what they’re actually watching, rather than just their browsing history.

Higher ad revenues thanks to contextual advertising

Contextual, cookie-less video advertising yields higher revenues compared to old-school cookie-based advertising:

  1. Users don’t need to provide consent anymore, which means that ads can be displayed at 100% inventory, compared to 60% on average.
  2. Thanks to contextual data, advertisers can target (without invading privacy) precisely, which means that the CPM value is high.

Automated contextual data generation

Jet-Stream Cloud automatically generates contextual data and exposes this data to advertisers:

  1. User context: city, region, country, device, software, browser, website
  2. Technical context: video length, qualities, dimensions
  3. New: AI content context: subjects, IAB categories, summary

For publishers, creating the right context per video was a manual process, adding complexity and costs to contextual advertising. Thanks to Jet-Stream’s AI innovations, this process is now fully automated, saving time, costs and headaches. This innovation helps drive publishers to switch to contextual, cookie-less video advertising, and improve their results.

Privacy means business

Jet-Stream is committed to data protection. We are a European-owned, hosted and operated sovereign cloud, that puts privacy first. Contextual cookie-less advertising is a Jet-Stream innovation, which actively shields user data from advertisers while offering advertisers value with high-quality targeting data, and offering publishers higher revenues. Thanks to these innovations, privacy drives business.

Contact us for a demo.

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