The way we consume media has changed dramatically in the last ten years, and it’s only getting more complicated. This also affects publishers, who are already struggling to establish connections with readers and generate revenue from their publications. But these are not the only challenges faced by the publishing industry.

Top 5 challenges of the publishing industry.

1. Changing consumer tastes

As people’s preferences and habits evolve with the times, publishers need to be able to adapt their offerings to meet these new demands. Additionally, as readers are exposed to a wider variety of content through digital media, their tastes are becoming more diverse and harder to predict.

2. Inconsistent revenues

The publishing industry is facing a significant shift in consumer behaviour. More and more readers are turning to digital platforms for their reading needs. This shift has led to a change in the traditional business models that were once relied upon by publishers. Thus, making it increasingly difficult for them to generate consistent revenues. This means that the strategies and models that were working for publishers in the past might not be applicable in the current market.

3. Limited consumers data

In today’s digital age, many consumers are hesitant to provide personal information online, making it difficult for publishers to gather data about their readers. This can make it challenging for publishers to understand their target audience and tailor their content and marketing efforts to meet their needs.

4. Audience age gap

As the demographics of readers continue to shift, publishers may find that their traditional audience is ageing, while younger readers are not engaging with their content as much. Additionally, older readers may have different reading preferences, such as print materials. While younger readers may prefer digital content.

5. Media protection

In today’s digital age, it is relatively easy for unauthorized individuals to copy, distribute, and share copyrighted content online. This can lead to lost revenue for publishers, as well as damage to their reputation and brand.

How can video streaming solve these issues?

Video streaming is the best way to solve all publishing challenges at once.

Firstly, it makes it possible to share a different media type and provide exclusive content, which can help to attract and retain subscribers. Exclusive content can include behind-the-scenes footage, interviews, and other bonus material that is not available elsewhere. This can help to create a sense of community among subscribers and foster loyalty.

Additionally, video streaming allows publishers to develop multiple revenue streams, such as subscription fees, advertising revenue, and merchandise sales. This can provide a more stable source of income and help to mitigate the challenges of inconsistent revenues.

Furthermore, streaming platforms can solve one of the publishing challenges related to limited data, by providing valuable audience insights. By tracking the viewing habits of their audience, publishers can gain a deeper understanding of their audience’s preferences and tailor their content and marketing efforts accordingly.

Finally, video streaming is accessible on any device and browser, which allows publishers to reach their audience wherever they are and on whatever device they prefer. This makes it easy for publishers to reach new readers and grow their audience, regardless of location.

How can Jet-Stream save the publishing industry?

Wide media support

Jet-Stream supports various types of media, such as videos, podcasts, live events, television, and radio, which allows you to manage, distribute, and monetize all your content in one place. That eliminates the need for multiple platforms or tools to manage different types of media. Reach more audience, monetize your content in more ways, grow your business and increase revenue.

Support for all monetization model

Jet-Stream supports a variety of monetization models, including subscription-based models, advertising, hybrid and pay-per-view. This provides a more stable source of income for you and helps mitigate the challenges of inconsistent revenues.

Contextual video advertising

Contextual video advertising feature is built-in to the Jet-Stream Cloud and allows you to increase ad revenues and reduce costs by targeting ads based on the video content and viewer behaviour. This improves the relevance and effectiveness of the ads and results in higher click-through rates and revenue.

Real-time data

Jet-Stream StreamStats, Analytics and Streaming Logs provide real-time data and valuable insights into your audience’s viewing habits and preferences. This information can be used to tailor content and marketing efforts to better meet the needs of your audience.

European Cloud with built-in streaming applications

Jet-Stream’s European Cloud infrastructure has built-in streaming applications, such as transcoding, multi-CDN, branded and interactive player, security and analytics. Use these features and stream your content at the highest quality with the highest performance.

Media and data protection

Our media and data protection features ensure that your content and data are secure and compliant with European regulations, preventing unauthorized access and content hijacking. It also protects the privacy of your audience.

Overall, streaming with Jet-Stream provides many benefits that can bring publishers to a new level. So, the question is not whether to stream but when and how. Reach out to us today, discuss your business case and create a niche for yourself in the digital publishing space.

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