Ten cool examples of interactive video
Last updated: 13 December 2023
With interactive video, you can increase and measure your viewers’ engagement, enrich video with data, generate leads and introduce call-to-actions. Below are the ten coolest features of interactive video.
The images were generated by an AI, which one do you like the most?
Display presentation slides, images, transcript or context synchronously with what the video is showing. As the video plays, the content next to the video, or across the video is dynamically updated. It can also be done the other way around: when you click on the next slide, paragraph or chapter in context, the video jumps immediately to that moment.
2. Graphic overlays
Display logos, titles and data in real-time at any time as an additional layer on top of the video and live stream. The video is a clean feed, so you can dynamically customize the content being shown. Think logos, a chat screen, ads, sponsor messages, real-time sports results, or which speakers are on screen.
3. Deep video, website and app integration
Adjust the colour of the player in real-time, and also adjust the site and app colours as the video plays and the context changes. Control the player from your own controls in the site, and have the video react to how the user uses the site or app.
Index videos and show an interactive menu structure on your site, app or on top of the video so users can quickly navigate within chapters of the video.
5. Interactive environment
Create an environment where users can navigate between multiple videos such as the main movie, alternate scenes, behind-the-scenes footage, audio tracks and subtitles, similar to Blu-Rays and DVDs.
Automatically play multiple videos in succession to provide, for example, a music channel that alternates between clips and ads, or offer a Netflix experience to automatically play episodes in succession.
Provide users in the player with the ability to switch between audio languages and subtitles so they can hear and read your content in their own language.
During playback of the video or your live broadcast, display the products or services being shown. You can even display a micro-webshop over the video. Your visitors are then instantly enticed to buy the product they are currently seeing. Video offers the highest conversion rate!
9. Lead generation
With a popup layer on top of the video while watching, ask people to register, subscribe or donate for free. It’s the first step towards personal contact, then enticing people to purchase your products or services.
Place questionnaires as a layer on top of your video to learn from your users, or to test whether they have understood the knowledge they have just viewed. Video is the perfect technology for knowledge transfer, and with interactive surveys, video is also the perfect training tool.