Why is data protection important for online video?
Last updated: 8 December 2022
Online video and live streaming are becoming increasingly popular, but they also present risks to data protection. As more organizations use streaming technologies to deliver media to their audiences, it is important to be aware of the potential risks and take steps to protect user data and privacy.
1. Leakage of personal information
First of all, your live media and videos may contain personal data, such as interviewed people, their faces, names, jobs, phone numbers, home address and email address. This data should be protected against unauthorized access, scraping, AI analysis, profiling, doxing and hate speech.
2. Unauthorized access and use of user data
One of the main risks of data protection with online video and streaming video is the potential for unauthorized access and use of user data. When users watch video content, they are providing personal information, such as their IP-address, location, OS, software and hardware. It can be accessed by the video platform and other third parties such as their clouds, CDNs, analytics providers and video player providers. This information can be used for a variety of purposes, such as targeted advertising or profiling. And it can be difficult for users to control how their data is used, profiled, shared and sold. It is nobody else’s business who’s consuming your media other than you and the viewer.
3. Information leakage to a competitor
In addition, the data collected by the video platform and their service providers can contain competitive sensitive information. For example, who are your audiences, your viewers, what are your most popular titles, what is your programming, and who are your advertisers. Your entire business is in that data, and you want to prevent this data to fall into the wrong hands. Can you trust that your video platform and its service providers protect this data? Can you trust that they don’t reuse, share, or sell the data and monetize it? You could compete against yourself with your own data.
4. Data breaches
Another risk of data protection with online video and streaming video is the potential for data breaches and other security incidents. As more video content is delivered over the internet, the media and the data are vulnerable to a range of security threats, such as hacking, and other attacks. If a security incident occurs, user data may be exposed or stolen, which can have serious consequences for users and businesses alike.
Overall, data protection is an important consideration for anyone publishing live streams and videos. By being aware of the potential risks and taking steps to protect user data and privacy, businesses and organizations can help to ensure that their video content is delivered securely and responsibly.
How Jet-Stream protects your video data?
Data protection and privacy are key values with Jet-Stream. We are internet pioneers, producing the world’s first live stream back in 1994. We wanted the internet to become a place where everyone can share their ideas and creativity. Streaming video is a great technology to enable this: nothing engages and inspires more than (live) video.
However, the Internet has primarily become a place where we share our data. It has become a spider web of trackers and cookies. While we think we are sharing media, in reality, we are sharing our data with unknown parties who do whatever they want with the data, against our will, and against our own interest. These practices may be annoying at the minimum but can be dangerous too. Therefore, we are strongly committed to prove that professional media services and media monetization can go hand in hand with great data protection and privacy.
Jet-Stream is a European company with a European infrastructure. We have zero ties with non-EU vendors. This means that we don’t have to comply with foreign laws that are less protective than Europe’s GDPR laws, also known as RPGD, BDSG, DSGVO or AVG in various European countries.
We have an active data protection policy. Your data is yours, and we actively protect it in our secure cloud. We also protect the audience: we don’t share their IP address. All data is processed and kept within our cloud. Our HTML5 video player contains no trackers. You can even disable Chromecast to prevent pings to Google.
Thanks to our efforts in data protection, Jet-Stream Cloud was audited for EDPS. The European Data Protection Supervisor streamed their data protection event online on Jet-Stream Cloud.
Jet-Stream’s network and its operations services are both ISO 27001 (information security) and NEN 7510 (health care information security) certified.
If you’re interested in learning more about our services and how we can help your business, please don’t hesitate to contact us for a consultation. We would be happy to discuss your needs and provide personalized solutions to help you achieve your goals.