Why streaming and online video are strategic for broadcasters?
Last updated: 2 March 2023
Online video and streaming are becoming increasingly important for broadcasters for quite a number of reasons. First and foremost, the rise of streaming services and online platforms has led to a shift in how people consume media.
Growing demand for online content
More and more people are opting to stream their favourite news, shows and movies online rather than watching traditional broadcast television. This means that in order to reach and engage with their audience, broadcasters need to have a strong online presence and offer their content online.
Another reason why online video and streaming are important for broadcasters is that it allows them to expand their reach and target new audiences. With the help of streaming platforms, broadcasters can make their content available to people all around the world, potentially reaching millions of new viewers. This can help to increase their revenue and build a larger and more loyal audience base.
This however is also an opportunity for emerging competitive services that have a global expansion wish from day one, while many broadcasters have a local, regional, or national focus. While traditional broadcasters are comparing each other for market share, new services are heavily competing for the so-called ‘eyeballs’ on a global level.
Flexibility and control over the content
Online video and streaming also offer broadcasters more flexibility and control over their content. They can release their shows and movies on their own schedule and offer a wider range of content and quality options. For example, they can release entire seasons of a show at once, allowing viewers to binge-watch at their own pace. Or they can offer a mix of short-form and long-form content. Online video also lets broadcasters deliver the content of higher quality compared to traditional analogue and digital broadcasting.
Valuable audience insights and data
Online video and streaming also provide broadcasters with the ability to gather valuable data and insights about their audience. By measuring viewer engagement and behaviour on streaming platforms, broadcasters can learn more about what their audience likes and dislikes. Later, they can use this information to create more targeted and effective programs and schedules, and campaigns for their advertisers.
What difficulties can be faced?
The main challenge for broadcasters is that content suppliers such as film studios and sports leagues also can use the internet to directly service audiences through streaming and online video services, bypassing the broadcasters’ position.
Public broadcasters are facing challenges to stay relevant with independent, neutral news in an online environment that is polarized and fed with fake news. To be 100% independent, neutral and a reliable source of news, broadcasters also must work with independent and neutral suppliers, and since streaming is so strategic, independence and neutrality of the streaming vendor (and their suppliers) is an important consideration when sourcing vendors.
Online video and streaming are crucial for broadcasters looking to stay competitive and relevant in today’s media landscape. Therefore, online video and streaming are not just technical or operational projects, they should be at the heart of the broadcasters’ strategic discussions.
The challenge for broadcasters is to keep seeing online platforms as competitors. Although it is tempting to publish their media on these platforms because these are free and offer free reach. However, by doing so the broadcasters are undermining their own position. They don’t just give away their valuable media for free, they also give away market share, precious customer data and their advertisers away to these platforms.
Why Jet-Stream for broadcasters?
A strong solid partner in online media with great expertise
Jet-Stream has the most expertise in the streaming industry. We invented streaming in 1994. The financially solid, independent and fully European company is well known for its reliable platform and expertise. Jet-Stream goes beyond technology and supports you with your use cases, business cases and media strategy.
Workflow orchestration and automation for fast time-to-market, low-cost operation
Create advanced streaming workflows in minutes, not months, so you can launch competitive media services. Integrate your existing workflows and systems without the need (and costs) for a large technical staff.
A powerful cloud for media with great streaming applications
Jet-Stream operates its own streaming cloud, running its own applications for live streaming, transcoding, hosting, multi-CDN, security, player and analytics. Reach millions and millions of viewers across the globe at the highest quality with the highest performance. Outperform competition.
Support for all business cases, AVOD, SVOD, PVOD, FAST and hybrid models
Whether you want to offer free advertised media, advertised television, online radio, paid subscription services or pay-per-view, Jet-Stream supports all these monetization models so you can launch multiple revenue models.
Wide support for media: videos, podcasts, live events, television, and radio
Jet-Stream is your one-stop shop for managing all your media, so you can publish and monetize radio, audio, video, events, and television. No more silos.
Contextual Advertising to drive ad revenues and reduce CPM costs
Many broadcaster revenue models for online media are ad-driven, based upon 3rd party data. This data is however blocked by browsers, threatening ad revenues. Jet-Stream is the first to introduce contextual video advertising, which reduces the cost per CPM and allows for fine targeting, keeping ad revenues high.
TCO control for lower cost competitive operation
Workflow orchestration, multi-CDN algorithms, and open architecture reduce the total cost of ownership for your internal FTE, streaming traffic, transcoding, and storage. Many applications are bundled for free, unlimited. Jet-Stream reduces your total cost of operation.
High uptime and performance to satisfy (paying) customers
The media industry average is 99.9% uptime for Full HD quality video. Jet-Stream offers 99.999% uptime for 4K, even 8K video, giving you the competitive edge to engage paying audiences and advertisers. Stream in 4K, 6K, 8K, HDR, with surround audio, in multiple languages.
Reliable statistics and analytics
100% view capturing and 100% data analysis guarantee real-time insights into media consumption so you can measure the effects of changes and tune your offerings to improve results for ad revenues and direct monetization.
Multi-language support to scale into Europe and beyond
Multi-language subtitles and multi-language audio support are key to expanding into other territories. Integrations with automated translation services let you reuse and scale your content, at low costs.
White-labelled, multi-account platform
White label the service. Create and manage accounts per broadcaster, and per channel. Separate workflows and share storage and traffic resources. Dedicated, isolated pods are possible. Overview usage and statistics.
Customizable branding and interactive services
Create branded video players that offer a unified immersive branding per title. Change colours, poster images, and play buttons and add dynamic overlays with calls to action (to sell subscriptions, and sponsored merchandise).
Data protection: don’t share your precious market data with third parties
Security features protect your business models and prevent deep linking and content hijacking. Jet-Stream is European and actively protects your media and your data in its European Cloud. Your precious data is yours. The privacy of your audience is protected too.
If you’re a broadcaster and you’re interested in learning more about a particular topic or discussing your business case, feel free to contact us. Our team would be happy to provide you with more information and answer any questions you may have.