Streaming live events to China
Jet-Stream, EdgeNext, and EPEAK stream into China for Entrepreneurs’ Organization, delivering high-quality, high-performance streams across the globe.
In today’s digital world, webcasting and live streaming have become an integral part of global communication and entertainment. However, streaming into China presents a unique set of challenges due to the country’s strict internet regulations and infrastructure limitations.
To overcome these obstacles, EPEAK Studio, a global service hub for events, marketing and process automation, used Jet-Stream Cloud, Europe’s leading streaming platform, which recently joined forces with EdgeNext, an edge cloud service provider with a physical presence within China. And now, they met on a Jet-Stream Podcast episode, where they discussed how each of the companies contributed to the successful event streaming into China.
The Need for Webcasting in China
EPEAK Studio is a global events agency that specializes in AV and live streaming, event management, and event technology. They reached out to Jet-Stream last year with a customer request to stream into China. The customer is the Entrepreneurs’ Organization, an organization based in the US that provides training to entrepreneurs, to provide live streaming services for their annual conference in Cape Town, South Africa.
The event, with one large stage and one studio, with multi-camera capturing and multi-lingual live translation, was to be streamed globally.
But what is global? You may think that ‘global’ video platforms can reach all markets, but in reality, the are blocked, and ‘global’ CDNs can deliver in all markets, but they can’t, at least not with presence, scale, performance and capacity in every country.
The world is so much larger than just Europe and the USA. China alone is a market for video services of over a billion people. Interesting video streaming applications for China for example are B2C media, B2B education, commercial e-learning, marketing, sales, sports and gaming.
Tim, Josh and Stef discuss what can go wrong with webcasting in general (a lot!), what technical and legal restrictions there are to stream into other continents and countries, and how to optimise your content to local cultures, ethics, device usage, and networking constraints.
As the only streaming provider they knew that could provide a reliable solution in China, EPEAK Studio reached out to Jet-Stream to help them provide a live stream for their client. Jet-Stream’s partnership with EdgeNext meant they had the infrastructure and technical expertise required to provide live streaming services in China. This made it possible for EPEAK Studio to deliver a seamless live stream to the Chinese audience without any disruptions or downtime.
Learn how the three companies made it easy to stream into China, overcoming technical challenges and legal/bureaucratic challenges too.
Glass to glass from South Africa to China
They discuss the specific case from glass to glass, how the signals were translated, contributed, transcoded, and distributed in partnership with the three companies, with a successful global major streaming project as a result.
“Jet-Stream’s dedicated support team proved their value before and during the event’s livestream. We and our customer were satisfied with the services provided”Timothée Pineau
Listen to the podcast and learn from three veteran industry leaders, their experiences, their insights and their learnings to further improve streaming into China and other emerging markets.