Picture this: you’re watching a video, but instead of just sitting back and watching, you’re actively involved in the process. That’s what interactive video is all about, and in a recent Streaming Innovations webinar by Jet-Stream, Jeroen Krouwels from Hihaho gave us a sneak peek into this exciting realm.

What is Interactive Video?

Interactive video refers to video that has interactive elements layered on top, allowing viewers to engage with the content in a non-linear way. Unlike traditional linear video which plays from start to finish, interactive incorporates clickable objects like buttons, menus, and hotspots that trigger different actions when clicked by the viewer. As Jeroen mentions, it’s not merely about passive consumption; it’s about engaging, interacting and getting results.

Interactive Video Market

While the concept of interactive video is not entirely new, its potential for growth is immense, with projections indicating a significant surge in its adoption in the coming years. Jeroen highlights that while there are several players in the interactive video market, Hihaho stands out for its versatility and integration capabilities, catering to a wide range of industries including marketing, education, entertainment, and beyond.

Interactive video market

Linear vs Interactive

But how does interactive video stack up against the traditional linear format? Well, the numbers don’t lie. Interactive videos boast three to four times higher engagement rates and ten times higher click-through ratios! That means they’re way more effective at grabbing attention and getting people to take action.

Linear vs interactive video

Interactive Videos with Hihaho

Hihaho is a technology-leading company that enables you to make any video that’s out there on any platform interactive, including Jet-Stream. At the core of Hihaho’s offering lies simplicity and flexibility. Through a user-friendly interface, you can seamlessly incorporate various interactive elements such as quizzes, hotspots, and shoppable features into your videos with ease. Discover ten coolest features of interactive video.

Creating interactive videos

What About Data?

Perhaps the most compelling aspect of interactive video is its potential for data generation and analytics. Every click, every interaction, and every second of viewer engagement is tracked and analysed, providing valuable insights into viewer preferences, behaviors, and engagement patterns. This wealth of data not only fuels marketing analytics but also holds immense promise in the realm of learning and development, facilitating adaptive learning experiences and personalized recommendations. This treasure trove of data isn’t just handy for marketing; it’s also useful for learning and development.

A.I. based video creation

Looking ahead, we are already moving towards an era of automated avatar-driven narratives. By using the power of AI for script generation and interactions, content creators can streamline production workflows and scale output exponentially. This combination of AI and interactive videos is like entering a whole new world where things are easier and more creative than ever before.

AI for interactive video

The Future of Interactive Video

As Hihaho continues to expand its integration capabilities, the partnership with Jet-Stream opens up new possibilities. This means reaching more people and exploring new markets. Plus, jumping into live streaming means you can interact with viewers in real-time, making the whole experience even more engaging and allowing transactions to happen while you’re live. It’s a whole new level of interactive videos!

Jet-Stream’s interactive features

With built-in rich media capabilities into Jet-Stream player, you can seamlessly overlay interactive web elements using the API. Plus, you have full control over the player’s status and functionality through the API, ensuring a tailored and dynamic viewing experience. We provide comprehensive documentation, complete with sample code and examples, making it easy to integrate and leverage these powerful features. 

Are you curious to see the Privacy Player Pro in action? Check out our demo video for a closer look at its capabilities. And if you have any questions or need more information, don’t hesitate to reach out – we’re here to help!