Now that the season’s over and you’ve got some time to focus on what’s happening off the field, it’s the perfect opportunity to think about your media strategy. One of the options you might want to consider is launching your own Over-The-Top (OTT) platform for your sports organisation.

Imagine having a space where you can connect directly with your fans, control your content, and explore new revenue streams—all while maintaining your brand’s integrity. Let’s explore the top five reasons why sports clubs and leagues need to create their own sports website.

1. Connect With Your Fans, Your Way

Unfiltered Access

Imagine having a direct line to your fans, where you can share whatever you want, whenever you want. That’s what an OTT platform offers. Unlike traditional broadcasting, where you’ve got to deal with negotiations and shared control, with your own platform you have full autonomy over what content is shared and when. This direct line to fans means personalized experiences and the ability to cater to specific interests and preferences.

Community Building

An OTT platform is more than just a place to stream games; it’s about creating a community. Think about it: exclusive content like behind-the-scenes footage, player interviews, training sessions, and classic match highlights. Fans love feeling like they’re part of an exclusive club, and this kind of access can deepen their connection to your team.

2. Make Money, Beyond the Game

Monetization Opportunities

Here’s the exciting part: an OTT platform opens up a whole new world of revenue. Beyond ticket sales and merchandise, you can generate steady revenue through subscription models, pay-per-view events, and ad-supported content. Plus, tiered membership options mean you can cater to both casual viewers and loyal fans, ensuring everyone finds value in your service.

Sponsorship and Advertising

With control over your content, you can make sponsorship and advertising work for you. Imagine seamlessly integrating personalized ads and branded content right into your content, giving sponsors direct access to a specific audience. This targeted approach makes your platform way more attractive to sponsors, which means you can charge them more for ads than you could with traditional media.

3. Know Your Fans, Cater to Them

Fan Insights

Running your own platform gives you valuable insights into what your fans love. You learn what content they like, when they’re watching, and how much they’re engaging. This helps you make better decisions about what to offer them, keeping them happy and coming back for more.

Tailored Marketing

With detailed analytics, you can create highly targeted marketing campaigns. Send personalized recommendations and notifications about upcoming games or exclusive content to keep viewers coming back for more.

4. Your Brand, Your Rules

Brand Integrity

Your streaming platform is your canvas. You control how your brand looks, feels, and sounds. It’s a way to ensure that all content aligns with your values and image, offering a cohesive and consistent brand experience. This control also extends to the user interface, ensuring the platform’s look and feel matches your branding perfectly.

Innovative Content Creation

When there are no external constraints, creativity thrives. You can experiment with various content formats, from documentary-style series to interactive fan experiences. This freedom to innovate keeps the content fresh and engaging, ensuring fans always have something new to look forward to.

5. Reach Fans Worldwide

Expanding the Fan Base

Finally, think bigger. Your streaming platform can break down geographical barriers, letting you connect with a global audience. Fans from all over the world can tune in to live matches and exclusive content, expanding your club’s or league’s reach. In today’s interconnected world, this global accessibility is key to growing your international fan base.

Accessibility Features

And don’t forget about inclusivity. You can add features like multiple language audio options, subtitles, and different commentary choices. It’s about making sure everyone can enjoy the action, no matter where they’re from or what their needs are. And that means you’ll be reaching an even bigger audience – more fans, more excitement, more revenue!

Host & Stream Your Sports Content with Jet-Stream OTT

Imagine a platform that lets you create your own sports streaming empire – a Netflix for your team. That’s Jet-Stream OTT. It’s a comprehensive platform-as-a-service that equips you with everything you need to build an OTT platform for your sports club: content management system, digital rights protection, payment systems, a sleek portal, and apps for mobile and smart TVs.

Think of it as your club’s own digital stadium, filled with a captivating library of content: old matches, summaries, documentaries, and live matches, including youth games.

Diverse Monetisation Options

We understand that every club is different, so we offer a variety of monetization options to match your specific goals. You can choose from various models, including FAST (Free Ad-Supported Streaming), SVOD (Subscription Video On Demand), and PVOD (Premium Video On Demand). Want to offer content as a perk for season ticket holders, or prefer a one-time fee or monthly subscription? The choice is yours. You can even get creative with rentals, viewing credits, and vouchers to maximize your revenue potential.

Flexible Viewing Choices

Your fans aren’t all the same, and neither are their viewing habits. Therefore, we made sure that you can decide for each piece of content, how it can be accessed:

  • Vouchers: Perfect for season ticket holders.
  • Paid Access: Offer subscriptions or one-time payments.
  • Account Creation: Build an email database by requiring fans to sign up.

Ticket and Merchandise Sales

By building an email database through account creation, you can launch targeted mail promotions to boost ticket and merchandise sales. Imagine sending a reminder for the next big game or offering exclusive discounts on team jerseys—right to the inboxes of your most dedicated fans.

A Winning Strategy: Start Free, Then Premium

One strategy we highly recommend is starting with free content, supported by advertisers. This allows you to build a substantial fan base. Once you have them hooked, introduce exclusive content – like those behind-the-scenes documentaries – behind a paywall.

Sponsorship Opportunities

Jet-Stream OTT opens up exciting opportunities for sponsorship revenue. Add interactive calls to action to your content, inviting fans to buy tickets or merchandise right from the platform. Integrate sponsor logos and messages seamlessly into live streams or pre-roll ads. You can even offer dedicated advertising space, providing your sponsors with maximum exposure.

Easy Setup and Management

If you are worried about the technical side, don’t be. Our platform is designed for easy setup and management, thanks to intuitive templates, builders, and formats. We even include mobile and smart TV apps that can be hosted under your own domain for a seamless brand experience.

Expanded Fan Base

With Jet-Stream OTT, your OTT platform for sports broadcasting, you’re not just limited to your local fans. Your content can reach a global audience thanks to our global distribution network, powered by 8 global CDNs. And fans can watch your content on any device they choose, whether it’s their phone, tablet, Smart TV, or computer.

Full Branding Control

Your brand is important, and we respect that. You have complete control over how your platform looks and feels. Use your team’s colours, logo, and other elements to create a unique experience that truly reflects your club.

In-Depth Analytics

To help you make informed decisions, the platform provides you with in-depth analytics on viewer behavior, how your content is performing, and how much revenue you’re generating. This helps you figure out what your fans love and how to make your platform even better.

Robust DRM Protection

We know how important it is to keep your valuable content safe, so we’ve designed our platform with robust DRM protection built right in. This means you have complete control over who can watch your videos, live or not. You can even set up different permissions for each title, so you always know your intellectual property is secure.

The future of sports is digital. Are you ready to embrace it? Then let’s create a winning strategy for your sports organization! Get in touch and let’s explore the possibilities together.

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